Securing What Matters Most
Turning Data Into Meaningful Intelligence
Learn how QDAS helps organizations unlock insights, drive smarter decisions, and achieve sustainable growth through advanced analytics and market research.
About Us
QuQu Data Analytics Solutions (QDAS) is a fast-growing market research and analytics agency specializing in delivering deep market insights and data-driven intelligence. With strong global experience and multidisciplinary expertise, we understand the unique needs of each client and provide tailored solutions that empower smarter decisions and business growth.
The Minds Behind Your Data Decisions
Our team brings together decades of global experience in market research and statistical excellence to solve your most challenging data puzzles.
Venkatesan Jayaraman (VJ) – CEO
VJ brings decades of leadership experience in market research, data analytics, and global operations. As the Founder of QDAS, he leads the organization with a clear vision to deliver scalable, high-quality analytics solutions that empower data-driven decision-making worldwide.
Prior to this, VJ held senior leadership positions with globally respected organizations, including TCS, AC Nielsen, IMRB, ORG-MARG, Blackstone Group, and RKSWAMY BBDO. He played a pivotal role in building, scaling, and managing large data processing and analytics centers across India.
VJ has been instrumental in establishing high-performance analytics operations for ORG-MARG (Chennai), IMRB-ABSCUS (Pune), TCS–Nielsen Data Services, and Blackstone’s Chennai operations. His expertise spans data capture, advanced analytics, and market research technologies, with hands-on experience in leading platforms such as SAS, SPSS, Quantum, WinCross, ConfirmIT, and Voxco.
He has successfully led multiple onshore-to-offshore transitions, managed complex operational transformations, and supported global clients through rigorous due diligence engagements. His leadership combines strategic vision with operational excellence, consistently delivering measurable value and high client satisfaction.
VJ holds a Master’s degree from the University of Madras, a certification in Supply Chain Management from IIM Kolkata, and has pursued Contract Law studies through HarvardX.
Lalitha Priya Soundararajan(LP) - Principal Consultant
LP is a seasoned leader in primary market research and analytics with over 25 years of experience across global research agencies and senior client-side roles. She specializes in translating complex data into clear, compelling insights that inform strategic decisions and accelerate sustainable growth.
Throughout her career, she has led multi-disciplinary teams, built modern primary research and analytics capabilities, and delivered high-impact insights supporting marketing effectiveness, innovation strategy, and behaviour change initiatives across diverse international markets.
She has also worked as a Freelance Strategy & Insights Consultant in the United Kingdom, advising organizations on research design, data strategy, and insight integration. Previously, she served as Head, Data Strategy & Insights at Danone, where she aligned enterprise data strategies with business objectives to drive measurable outcomes. Earlier, as Head of Customer & Consumer Insights at Campbell Arnott's, she led insight-driven commercial and primary research initiatives across Southeast Asia.
Her leadership experience also includes senior roles at Kantar and Nielsen, further strengthening her expertise in consumer research design, advanced analytics, and strategic insight development.
At QDAS, LP serves as Principal Consultant – Primary Research, leading the firm’s primary research practice with a collaborative, analytical, and growth-oriented approach that delivers actionable and business-relevant insights.
Lalitha Priya Soundararajan(LP) - Principal Consultant
LP is a seasoned leader in primary market research and analytics with over 25 years of experience across global research agencies and senior client-side roles. She specializes in translating complex data into clear, compelling insights that inform strategic decisions and accelerate sustainable growth.
Throughout her career, she has led multi-disciplinary teams, built modern primary research and analytics capabilities, and delivered high-impact insights supporting marketing effectiveness, innovation strategy, and behaviour change initiatives across diverse international markets.
She has also worked as a Freelance Strategy & Insights Consultant in the United Kingdom, advising organizations on research design, data strategy, and insight integration. Previously, she served as Head, Data Strategy & Insights at Danone, where she aligned enterprise data strategies with business objectives to drive measurable outcomes. Earlier, as Head of Customer & Consumer Insights at Campbell Arnott's, she led insight-driven commercial and primary research initiatives across Southeast Asia.
Her leadership experience also includes senior roles at Kantar and Nielsen, further strengthening her expertise in consumer research design, advanced analytics, and strategic insight development.
At QDAS, LP serves as Principal Consultant – Primary Research, leading the firm’s primary research practice with a collaborative, analytical, and growth-oriented approach that delivers actionable and business-relevant insights.
Dr. N. Balakumar (Dr Bala) - Principal Consultant
Dr Bala is a seasoned market research professional with over 27 years of experience, including more than a decade specializing in market intelligence, industry analysis, and secondary research analytics. With a Ph.D. in Economics and extensive exposure across corporate and consulting environments, he brings analytical depth, structured thinking, and strategic perspective to QDAS.
He previously led the Market Research Academy at Tata Consultancy Services, where he drove large-scale research capability development across global teams and multi-geography operations. As a Researcher with the Consulate General of the Republic of Korea, he delivered in-depth economic, industry, and policy intelligence for international stakeholders. Earlier in his career at RK Swamy/BBDO Advertising, he built strong expertise in market analysis, consumer insights, and strategic research.
At QDAS, Dr Bala serves as Principal Consultant, spearheading the firm’s commitment to Secondary & Desk Research Excellence, ensuring the delivery of credible, data-driven, and insight-focused market intelligence solutions that support informed business decisions.
Dr. N. Balakumar (Dr Bala) - Principal Consultant
Dr Bala is a seasoned market research professional with over 27 years of experience, including more than a decade specializing in market intelligence, industry analysis, and secondary research analytics. With a Ph.D. in Economics and extensive exposure across corporate and consulting environments, he brings analytical depth, structured thinking, and strategic perspective to QDAS.
He previously led the Market Research Academy at Tata Consultancy Services, where he drove large-scale research capability development across global teams and multi-geography operations. As a Researcher with the Consulate General of the Republic of Korea, he delivered in-depth economic, industry, and policy intelligence for international stakeholders. Earlier in his career at RK Swamy/BBDO Advertising, he built strong expertise in market analysis, consumer insights, and strategic research.
At QDAS, Dr Bala serves as Principal Consultant, spearheading the firm’s commitment to Secondary & Desk Research Excellence, ensuring the delivery of credible, data-driven, and insight-focused market intelligence solutions that support informed business decisions.
Suresh Manirao - Consultant
Suresh brings over 30 years of multidisciplinary experience spanning secondary research, legal advisory, intellectual property consulting. With a strong foundation in compliance, contract management, and IP protection, he integrates legal expertise with structured market and secondary research methodologies.
His core strength lies in secondary research, data mining, competitive monitoring, and IP intelligence analysis. He has extensive experience in conducting in-depth desk research, patent and trademark landscape studies, brand intelligence tracking, and regulatory research to support strategic business decisions. His analytical approach enables clients to understand market positioning, risk exposure, commercialization potential, and competitive dynamics.
In addition to legal advisory across civil, corporate, and intellectual property domains, he supports research initiatives through structured documentation analysis, opportunity mapping, and portfolio assessment aligned with business growth objectives.
At QDAS, Suresh serves as Consultant, contributing to the firm’s Secondary & Desk Research Excellence, strengthening market intelligence capabilities through legally informed, insight-driven research frameworks.
Suresh Manirao - Consultant
Suresh brings over 30 years of multidisciplinary experience spanning secondary research, legal advisory, intellectual property consulting. With a strong foundation in compliance, contract management, and IP protection, he integrates legal expertise with structured market and secondary research methodologies.
His core strength lies in secondary research, data mining, competitive monitoring, and IP intelligence analysis. He has extensive experience in conducting in-depth desk research, patent and trademark landscape studies, brand intelligence tracking, and regulatory research to support strategic business decisions. His analytical approach enables clients to understand market positioning, risk exposure, commercialization potential, and competitive dynamics.
In addition to legal advisory across civil, corporate, and intellectual property domains, he supports research initiatives through structured documentation analysis, opportunity mapping, and portfolio assessment aligned with business growth objectives.
At QDAS, Suresh serves as Consultant, contributing to the firm’s Secondary & Desk Research Excellence, strengthening market intelligence capabilities through legally informed, insight-driven research frameworks.